![]() Lee’s career spans over 30 years, receiving five Oscar nominations for: Do The Right Thing, 4 Little Girls, and the critically acclaimed hit feature BlacKkKlansman that he co-wrote and directed, going on to win the Oscar for Best Adapted Screenplay in 2018. I said this in 1997 and still say it today.” ![]() And as the founder of his own creative agency, Spike DDB, his mission has been to help brands change the world by keeping pace with culture.Ĭommenting on receiving the award, Spike Lee, filmmaker, screenwriter, actor, and producer, said: “I’m honored to accept the inaugural Cannes Lions Creative Maker of the Year award for my contributions to the advertising industry, but a reminder: “We keep having these obstacles, these hurdles, we have to face and we have to keep knocking them down”. The award, supported by Black At Cannes, honours multi-Lion award winner Spike Lee, whose unparalleled body of work has made an indelible mark on filmmaking, television and the creative industry. Spike embodies the spirit of this award as a maker that strives to make creative stories and show the world what they can only see in their imaginations.” It’s a huge honour to present Spike Lee, one of the most influential figures in contemporary cinema and culture, with this accolade live at the Festival. In our 70th year, it seems appropriate that the inaugural Creative Maker award should go to a director. Going forward, this award will honour creative makers, from any discipline who are inspirational beacons for our whole community. Since its inception, Cannes Lions has always been about the makers and the creatives who walk through walls to realise their vision. Simon Cook, CEO of LIONS, said: “We know that world-class creative work takes so much to deliver. Seventy years later, this award honours that heritage, and will celebrate an increasingly broad mix of creative makers who will bring ideas to life in to the future. ![]() When the Festival was founded in 1954, the original Lion was created to recognise world-class creativity in TV and Cinema advertising. The inaugural award will be presented at the Festival to legendary filmmaker, screenwriter, actor and producer, Spike Lee. Mahesan M., Executive Creative Director, Brand Experience & Activation, Cheil WorldwideĬannes Lions has announced the first honorary Creative Maker of the Year award as part of the 70th edition of the International Festival of Creativity.Jini Mathai, Regional Head-Southeast Asia, Havas Health and You, Southeast Asia.Moumita Pal, Senior Creative Director, FCB, India.Mahesh Ambaliya, Creative Director, VMLY&R, India.Ronak Chugh, Director, Rooted Films, India.Binaifer Dulani, Creative and Founding Member, Talented, India.Director, Integrated Marketing & Experiences (IMX), THE COCA-COLA COMPANY, INDIA & SOUTH WEST ASIA Shekhar Badve, Founder Director, LOKUS DESIGN PVT.The Indian names in the shortlist jury include: Mahesan M., Executive Creative Director, Brand Experience & Activation, Cheil Worldwide has also been added to the Shortlist Jury, which brings the total number of Indians in this category to 8. Read more news about ( internet advertising India, internet advertising,Īdvertising India, digital advertising India, media advertising India)įor more updates, be socially connected with us on Instagram,Ĭannes Lions has announced its 2023 Shortlisting Jury with 197 experts from the creative industries.Īmrita Randhawa, CEO of Publicis Groupe, Singapore & Southeast Asia, has been nominated jury president for Creative Strategy. Good work must get its hot out there, if it wins amazing, if it doesn’t we did our best!” We will always aspire to do the work people like and do the work that we like doing. We got the influencers to do all sorts of things with the product to prove the ‘Tested Like Samsonite’ narrative.”Īsked about this year's expectations, he said, “We have participated and hope for the best. We have not collaborated with them for their reach alone but for what they can do to enhance the narrative. It is not like that because we are taking a base narrative and we are building through various things that people are doing. Talking about the campaign, Khazanchi said, “It is not like any other influencer campaign or follows the usual format of an influencer promoting a product. This gave the brand a lot of organic love”, he stated.Įnormous is also promoting Samsonite's most recent influencer campaign, "Tested like Samsonite," in which the brand enlisted influencers to discuss the six different tests - endurance, functionality, reliability, durability, and others, and to assist in establishing a soft emotional connection with consumers by positioning the company as a brand of stature and history. We brought the narrative to a sharper result. “The whole point was Asahi needs to get attention.
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